The new viewpoint of attracting the best minds in life sciences, and repositioning a 350 year old company meant an overhaul  of the signs and street furnishings. Sign designs are based brand standards, which included a specially created font, unique color matrix/palette, including Rich, Vibrant, and Sensitive colors, Organic, Plastic, and Synthetic cell patterns, and developing a navigation strategy and creating designs for campuses around the world. Sites worldwide included the new Millipore Sigma headquarters in Burlington, MA. Nomenclature included bilingual translation in Hebrew, French, and German.