Interpretive Graphics – Informative, interactive and engaging explanations

Great design is eye-catching, thought-provoking, and timeless, and nowhere is this more true than in the realm of interpretive graphics. Our experience with interpretive graphic design includes projects such as the acclaimed Helmut Guenschel Merchandise Mart Showroom in Chicago and the Penguin and Puffin Coast exhibit at the St. Louis Zoo. Competing with penguins for zoo-goers’ attention was quite a challenge, but our bold, colorful design strategy and interactive exhibit elements allowed us to share many fascinating details about the adorable birds with exhibit attendees.

Each interpretive design project we take on offers us a unique opportunity to tell a story. Our medium can range from a series of small informative plaques to a room full of three-dimensional exhibits, complete with photos, text, and wildlife displays. Because the focus of an interpretive design project must be shared between the information being conveyed and the design elements used to capture attention, these projects are some of the most challenging and gratifying ones we take on at Ten8. We believe that museums and informative displays are not and should not be boring; when they are done right, they should be timeless. A well-designed interpretive exhibit can entrance and delight while it educates, and at Ten8 we approach every interpretive project with the goal of imbuing the graphics with  a sense of wonder that will capture attention for generations.

Interpretive Graphics Project Images